EyeWiz: Product Initiation and Launch
- Yoel Frischoff
- Nov 1, 2023
- 4 min read
Updated: Mar 25
As EyeClick expandes into the K12 educational market, EyeWiz platform was born. Featuring a game console interface, content management system, and control application, the platform was developed in a record time.
Background:
EyeClick, a market leader in interactive projection tools for education, entertainment, and senior care, recognized the need for a strategic expansion into the K12 educational market. This initiative required a product strategy that would enable the company to establish a strong foothold in the space while differentiating itself from competitors.
Historically focused on highly engaging recreational activities for preschoolers, EyeClick identified an emerging demand for structured educational content and interactive learning experiences. A competitive analysis revealed that market leaders were rapidly responding to this shift, prompting EyeClick to invest in a go-to-market approach tailored to K12 education.
Actually, this represents a change in the original paradigm of hardware product running firmware - software stored or burned into its memory - to a "smart product" paradigm: A connected product enabling interactive interfaces for different types of use cases: Authentication, off line preparation of content lists, and finally executing them through the original hardware product.
Instead of the original technician interface, various user interfaces have now been added:
Web interface, allowing users to prepare content within a browser running on a personal computer
Touch interface, based on the system's inherent capabilities
Controller and media player, built as a mobile application that enables identified use, browsing games, and playing media content
To support this expansion, significant enhancements were required in the company’s underlying technology. These upgrades needed to provide robust infrastructure for new features and educational content while ensuring scalability. Additionally, a vast volume of curriculum-aligned content had to be created efficiently to meet educational standards at scale.
Beyond technology, an organizational shift was necessary to manage the content production pipeline effectively. The initiative aimed to deliver learning experiences catering to both general student populations and those with special educational needs.
The Job - Product initiation and launch:
As a product consulting professional, my first responsibility was to conduct in-depth user research to understand the needs of educators, students, and school administrators. This research informed the design of an offering that would drive adoption in the K12 sector.
A product-market fit analysis was conducted to assess how EyeWiz could best serve this audience. The findings highlighted key areas where differentiation could be achieved. These insights were integrated into a product roadmap, ensuring that the solution effectively addressed both pedagogical and technological requirements.
I then worked through an iterative development process alongside UX specialists and software engineers to build a comprehensive, multi-platform product suite, and bring the product from initiation to launch.
The core components included:
Game Console Interface: An interactive environment enabling intuitive control without a physical remote (Touch-based, embedded Android)
Content Management System (CMS): A centralized platform for teachers to browse and integrate educational games and activities, alongside a marketplace for user-generated content. Additional CMS features enabled content aggregation, tracking, and global distribution (Web App)
Control Application: A tool allowing educators to access pre-prepared content on-site and manage multimedia resources via Wi-Fi, Bluetooth, and mobile integration.
These developments were instrumental in executing a successful go-to-market strategy. The launch phase culminated in securing distribution partnerships in local markets, serving as a proof of concept for a broader rollout.
Team building and Content Operation:
To support this initiative, EyeClick required a dedicated team capable of producing high-quality educational content at scale. I led the formation of a specialized content division, including:
- Pedagogic content creators team
- Educational psychologist
- Game developers (Unity)
- Voice artists
- Translators
The team’s objective was to generate curriculum-aligned content spanning multiple disciplines, integrated seamlessly into the EyeWiz platform. This included the creation of engaging quizzes, exercises, and memory-enhancing activities aligned with seasonal and cultural events.
Additionally, new game templates were designed with product-led growth principles in mind. These templates introduced innovative game mechanics to enhance user engagement and maximize retention rates.
The company’s game developers played a key role in shaping engaging gameplay experiences, incorporating captivating animations, character interactions, and real-time feedback mechanisms. Special attention was given to designing incentive structures that fostered inclusion, participation, and collaboration, ensuring equitable learning experiences for all students.
For students with special educational needs, adaptive learning frameworks were implemented. These adjustments accounted for varying cognitive abilities, providing tailored difficulty levels, alternative motivation strategies, and personalized activation triggers.
Testimonial:
Awarding us a 5 star review on clutch, Mr Ariel Almos, CEO EyeClick commented:
We were impressed with their dedication and willingness to adapt and find solutions to issues and challenges
Conclusion:
Leading this initiative for EyeClick was an intensive and rewarding experience. Establishing product-market fit in the education sector required careful planning, a strong product strategy, and seamless cross-functional execution.
The EyeWiz platform is now actively used in dozens of schools, proving its value and setting the stage for broader market expansion. As a product consultant, I am proud to have contributed to a solution that bridges technology and education, enabling meaningful learning experiences at scale. I thank EyeClick's team, as well as TheRoad team members assembled for this task. Enjoyed this tremendously!
Do you have a new product in the works? Do you want to experience a similar boost, bringing visionary, as well as execution capabilities?
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