I am happy to announce my recent pro-bono engagement with Hafla, aiding entrepreneurs in the MENA region to build and scale their...

Project marketing, Product marketing - The difference.

How to Stop Worrying and Start Loving Product Strategy A product is a place where… Your technology meets your customers to answer their...

In this article, I discuss the process of building the financial plan for your startup.

If your product is aimed at the enterprise segment, you probably use ABM. In this article I discuss the process and desired outcomes.

Assess your startup risk adjusted cashflows to anticipate operational deficit, reserve attrition, and company distress.

Which way to go? Mockup or MVP?

PoCs, MVPs, and their important to emerging entrepreneurs

Time is the most limited resource for founders, before raising their first significant round. It is important to take it into account.