
Evolving Competitive Challenges for Hardware Vendors
The hardware landscape is changing fast. Old advantages like manufacturing scale or IP protection no longer guarantee success. Companies must now master global supply chains, use cost arbitrage, and build strong software layers. The new winners excel at both manufacturing and software, combining global efficiency with sharp local market insight.

IKEA's Smart-Home Reboot
Ikea smart-home rotary dial remote control Announcement IKEA j ust announced a full smart-home reboot – A barrage of 21 new Matter -based products launching in parallel. Bulbs, sensors, remotes, plugs – all redesigned, all cheaper, all built on an open source multi-vendor interoperability standard. What is the Matter standard, and why does it matter? Matter is a universal smart-home standard designed to eliminate compatibility problems between devices from different manufa

Smart Tangibles News Digest #2
Here’s this week’s Smart Tangibles digest - focused on product strategy for connected hardware, IoT, Policy, UX, and Manufacturing.

Smart Tangibles News Digest #1
Here’s this week’s Smart Tangibles digest - focused on product strategy for connected hardware, IoT, Policy, UX, and Manufacturing.

Killer Features - Disruption at Play
Killer features are single capabilities that drive platform adoption and disrupt competition. These features, often at the intersection of physical design and digital intelligence, redefine value dimensions and force competitors to adapt. Examples include the Sony Walkman’s portable music, the Macintosh’s graphical user interface, and Dyson’s bagless vacuum cleaner.

Smart Hardware: Navigating Product Strategy and Business Models
Office hours discussing how far have you gone smarting up your products, to increase users value, and customers life time value

Unlocking Potential: Product Strategy for Smart Hardware
In Copenhagen? Take advantage of this opportunity to discuss product strategy, business models for smart hardware, connected devices, and...

From Recurring Revenue to Customer Loyalty and Beyond
Net Present Value (NPV) is a key tool for evaluating project profitability. NPV calculates the present value of a series of future cash flows, discounted by time and risk. If the total is positive, the project is financially viable; if negative, it’s not worth pursuing. This chapter breaks down the logic, math, and real-world implications of NPV to help product leaders make smarter capital allocation decisions.

IoT Tech Expo Europe
We’re excited to announce our participation in the IoT Tech Expo at RAI Amsterdam on September 24-25! Join us as we explore product strategies and initiatives shaping the future of IoT, Industry 4.0, and Smart Hardware. Let’s connect, share insights, and drive innovation together.

NPV: Profitability Assessment, Done Right
Net Present Value (NPV) is a key tool for evaluating project profitability. NPV calculates the present value of a series of future cash flows, discounted by time and risk. If the total is positive, the project is financially viable; if negative, it’s not worth pursuing. This chapter breaks down the logic, math, and real-world implications of NPV to help product leaders make smarter capital allocation decisions.

The Cost of Capital
Two critical dimensions are often overlooked in product business models: time and risk. These shape the opportunity cost of capital - the value of the best alternative forgone. We break down simple vs. compound interest, explain why investors demand a risk premium, and show how timing and uncertainty affect real-world investment choices. Up next: Net Present Value and strategic capital use.

Smart Business Models for Smart Tangibles
Blending Goods and Services Economics explores the unit economics behind smart tangibles—physical products enhanced by software, sensors, and connectivity. This series, part of the Smart Tangibles book, dives into production economics, cost accounting, and managerial strategies for building viable, scalable business models. Learn how companies like Apple and Tesla balance costs, value, and risk to create powerful economic engines.

Contribution Margin and Break Even Quantities
Can your product idea become a sustainable business? This chapter introduces contribution margin and break-even analysis — two essential concepts for evaluating the viability of smart, manufactured products. Using a simplified model that assumes one-time transactions, we explore how price, cost, and sales volume interact. It’s a first step toward understanding smart product economics — before diving into recurring revenue, services, and platforms.

Announcing the Smart Tangibles LinkedIn Group
Sure! Here’s a 490-character excerpt you can use as a preview or meta description: ⸻ Explore the future of connected products in our new LinkedIn group: Smart Tangibles – Things That Think, Interact, and Communicate. Join a growing community discussing the challenges, insights, and real-world use cases shaping this emerging product category. The group also supports the upcoming book Smart Tangibles (2026). Share your experience, contribute case studies, and help define what

Smart Product Cyber: Threat Mitigation.
As the line between software and physical product continues to blur, mitigation becomes more complex as it is essential. Protecting smart tangibles demands an integrated approach - where supply chain security, firmware integrity, and cloud-based safeguards are treated as a unified surface of risk.

Can Swatch Outsmart its Nokia Moment?
Swatch has the opportunity to reframe the smartwatch as a style-driven platform rather than a utility device. By combining affordable hardware with modular design and dynamic digital personalization, it can appeal to fashion-conscious users seeking flexibility and expression. This approach aligns with Swatch’s design legacy while enabling ongoing engagement, creative experimentation, and long-term brand relevance.

Product Consulting Role at Versatile
New customer. New challenges.

Smart AND Secured? Think Again.
smart tangibles benefit from enhanced utility but are susceptible to increased cyber threats. This post discusses strategies for smart product cyber resilience.

Smart Tangibles - Upcoming, 2026
Smart Tangibles explores the critical shift taking place as connected, learning, and adaptive physical products reshape user flows, raise consumer expectations, and build competitive advantage over traditional, non-responsive alternatives.














