Swatch has the opportunity to reframe the smartwatch as a style-driven platform rather than a utility device. By combining affordable hardware with modular design and dynamic digital personalization, it can appeal to fashion-conscious users seeking flexibility and expression. This approach aligns with Swatch’s design legacy while enabling ongoing engagement, creative experimentation, and long-term brand relevance.
New customer. New challenges.
smart tangibles benefit from enhanced utility but are susceptible to increased cyber threats. This post discusses strategies for smart product cyber resilience.
Smart Tangibles explores the critical shift taking place as connected, learning, and adaptive physical products reshape user flows, raise consumer expectations, and build competitive advantage over traditional, non-responsive alternatives.
Reviving iRobot by building a marketplace around the existing control app to increase revenue opportunities
Product Management for the Physical World tackles hardware age old design challenges and new opportunities.
The unsung hero of museum engagement - a successful lean hardware project solving for complex environment
When Features Outcompete Products: Lessons from a Failed Bicycle Safety Beacon.
A unique specialization we offer at TheRoad is hardware product management.
פיתוח פלטפורמת משחקים חינוכיים - מערכת הקרנה אינטראקטיבית, הכוללת ממשק מגע, ואפליקציית בקרה, עם דגש על תוכן חינוכי מותאם
חומרה היא אתגר עסקי מורכב: מיזמי חומרה סובלים משיעור כישלון גבוה, עלויות שקועות גבוהות, זמן השקה ארוך והשקעות כבדות במערכי ייצור ואספקה
EyeClick lance EyeWiz, une suite interactive pour l'éducation K12 avec plateforme de contenu, OS console et jeux éducatifs engageants.
About the urgent need and strategies for physical products early validation, focusing on differentiating factors.
Connected products enable creation of continuous customer relationships and value added services.
The Fiona Effect: As products progress towards production, the balance between imagination and maturity shifts.
Early validation is even more critical in physical products than it is for software.
Black boxes may be inert, but we need to know they are ALIVE
The role of product manager evolved in the hardware industry, taking from the software playbook.
Digital interfaces, evolving from simple dials and gauges to sophisticated touchscreens and beyond, have revolutionized hardware...
Hardware startups - validation traps