Use PLG to gain or regain trust, then convert users to paying customers. The case of gemini ai for Google Workspace

It's been a while... Meeting people, discussing topics of interest... This time -about how do you grow your product and marketing...

Ten years after Google’s $1.1B acquisition, Waze struggles with its business model. Improving ad targeting and user segmentation is crucial.

If your product is aimed at the enterprise segment, you probably use ABM. In this article I discuss the process and desired outcomes.