Hello everyone; This is to announce Product as a Service, a set of activities aimed to significantly accelerate your product offering: I...

גירסה בעברית של מאמר זה תוכלו למצוא כאן. As managers, we often need to seize on business opportunities as they present themselves. Alas!...

Project marketing, Product marketing - The difference.

How to Stop Worrying and Start Loving Product Strategy A product is a place where… your technology answers your customers' needs and...

If your product is aimed at the enterprise segment, you probably use ABM. In this article I discuss the process and desired outcomes.

Country fundamentals, Sector characteristics, and go to market are to consider. See my analysis about marketing enterprise software via...

Advisors relations are key to the credibility of your representations to investors.

It's all about the team