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Blue Engine
TheRoad Logo


Management consulting. Product. Strategy.

Product Portfolio

We take pride in what we do. Our Key differentiator is our Product innovation, accelerating technology startups.


Online News Publishers feel the brunt. Advertising revenues are growing slowly, payment walls reduce readership, while print revenues decline.

But what about the Audio Channel?​ Imagine LISTENING to your favorite publication while you're driving your car, walking in the park, or cooking...

A product developed for AudioDOTS.

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Sing 'n Drive

Caraoke is a mobile application Designed for in car singing: Passengers can read the scrolling lyrics as they sing, their voice and sound tracks are mixed and streamed to the car audio system at full power...

A collaboration with Kindgeek.

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shopping day


Predictive local

shoppingDay™ was a local eCommerce market place for coupons, connecting commuters to local high street merchants.


The app lists coupons matching your preferences and routine. Once selected, they are stored on the device for future visits in your destinations.


Are you there yet?... The mobile app navigates you to your target stores - allowing you a great shopping experience, and no less important: Food and beverages are on offer, too!

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One App, to rule them all

Sābanto is a mobile application keeping track of all your appliances at home: From Proof-of-Purchase to manuals to guarantee management, consumers have a reliable, all in one repository of their appliances. Service providers pay to gain access to consumers, insurance companies increase renewals.

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newspaper page


From off-line to digital delivery

The internet disrupts legacy off-line content. Books, Music, Movies must all change to survive. 

With this client, we found ways to distribute their product as a digital content enrichment platform, accessible for a myriad of new users.

We identified new use cases, business models and delivery methods - adding value for a new type of digital user, and new ways of monetizing.

Read about our Product discovery process

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Two watches

Homefree Systems

System architecture drives Total Cost of Ownership

The first generation saw initial success and acceptance by patients and families. The need for battery and strap replacement, however, increased dramatically the cost of ownership. The product underwent a major architectural change that separated the main body from the interchangeable strap and battery assembly, reducing TCO by half.

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Bicycle Chair


Is hardware the answer?

Cyclebe started out as a social and location platform for bicycle riders. Competing with sports app leaders, it sought an edge in developing a dedicated hardware with improved performance. 

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Sheba medical center
ZooZ medical LTD
Fall-prevention eHealth Rehabilitation

ZooZ medical was initiated by co founders Ronen Wolfson (CTO) and Yoel Frischoff (CEO) to treat the propensity for harmful falls in the 3rd age.

A pre-seed funding brought us to a product

 (Hardware, middleware, software (gaming and measurement environments), and clinical trials held at Sheba medical center.

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