Our Work — IoT & Smart Product Case Studies

Challenge

Evolving EyeClick's hardware-centric product into a platform smart product with console, web, and mobile user interfaces. Defining user flows, UX conventions, user stories, and analytics.

Solution & Outcome

TheRoad's team built product roadmaps across three platforms (web app, Android game console, mobile app). EyeWiz turned EyeClick's projector into a smart product. Assembled and managed a content development team producing hundreds of educational content games.

Task Force

Product manager, UX designer, mobile developer + educational content and game development team.

Challenge

Automatically and continuously convert any news site into a TV broadcast stream with engaging, human-like narration.

Solution & Outcome

Human-like voice narrated over a context-driven video layer enables any news site to be broadcast as an automated, live TV channel. tvDots combines text-to-speech and video generation technologies.

Task Force

AI product manager, computational linguist, video automation specialist.

Challenge

High Total Cost of Ownership due to battery and strap replacement needs on a senior care wearable location tracker.

Solution & Outcome

Product underwent a major architectural change that separated the watch body from the interchangeable strap and battery assembly — reducing TCO by half.

Challenge

A social cycling platform competing against established sports apps needed an edge. The strategic question: should they build dedicated hardware to differentiate?

Solution & Outcome

Defined physical product architecture, cost structure, and assessed viability.

Challenge

In markets where legislation taxed bag consumption, there was no mechanism to reward collection — only to punish purchase.

Solution & Outcome

Defined the product concept, value chain, and go-to-market strategy. CashBAG added a deposit-refund mechanism that rewards plastic bag collection, closing the incentive loop.

Challenge

Lexicala provides authoritative dictionary data as accessible, self-serve infrastructure for any application that needs to understand language.

Solution & Outcome

Defined a new SaaS modality accessible through a web API. Rebranded to Lexicala — increasing both demand and profit margins with a totally self-served process.

Challenge

Construction documentation required reliable OCR processing in field conditions — mobile-first, with limited connectivity.

Solution & Outcome

Built a mobile-first OCR validation system deployed for field use. Edge processing ensured reliability regardless of connectivity.

Task Force

AI product manager, mobile dev team, backend dev team, data science team, UX designer.

Challenge

Sabanto monetizes the gap between what appliance owners need to know and what manufacturers, service providers, and insurers want to access about those owners.

Solution & Outcome

Defined the product concept and value chain — a mobile application giving consumers a centralized repository of their appliances while connecting service providers and insurers to actionable ownership data.

Challenge

Enabling real-time language translation for live broadcast and streaming content.

Solution & Outcome

Built the product infrastructure for live translation overlay on broadcast streams.

Challenge

ZooZ Medical transforms boring rehabilitation compliance into engaging gameplay — giving therapists objective movement data and patients immediate feedback to optimize recovery outcomes.

Solution & Outcome

Clinically validated rehabilitation platform enabling therapists to prescribe, monitor, and adjust exercise protocols in real-time while patients maintain engagement through gamified exercise sequences.

Challenge

shoppingDay turns the wasted time of a commute into actionable commerce — connecting people to nearby deals at the exact moment they're already traveling through those locations.

Solution & Outcome

Merchants fill storefronts during off-peak hours; commuters discover deals they actually want; shoppingDay takes a cut of incremental foot traffic.