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Blue Engine
TheRoad Logo


Product Management. Hands On Consulting.

Product Portfolio

We take pride in what we do. Our Key differentiator is our Product innovation capabilities, accelerating technology startups.

EyeClick's Obie projector at play

education content management and game platform

EyeClick is a leading educational games now enabling user generated content creation.

Building educational games is a complex process involving content editors, pedagogic experts, game designers, and programmers. 

TheRoad's team built product roadmaps (web app, android game console, mobile app​)

Defined user flows, UX 
conventions, user stories, analytics...

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5 stars customer review

TV Dots combines text-to-speech and video generation technologies to automatically and continuously convert any news site into a TV broadcast stream.

AI generated Synthetic voices use context sensitive prosody to achieve engaging experience.

Monetization is provided via programmatic video ad exchange.

A product developed for AudioDOTS.

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Audio-track visualization

Multilingual dubbing in a click

LiveLingo logo

LiveLingo is a corporate level video localization tool, enabling automatic multilingual translation and localization at scale.

The human-in-the-loop machine translation pipeline connects to an AI generated multi voice text-to-speech service, weaving multi voice narration with background soundtrack, dozens of languages at a time.

LiveLingo dramatically cuts multi-lingual localization budget and time to market.

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TV Dots combines text-to-speech and video-generation technologies to convert any news site into a broadcast stream.

Our human like voice, narrated over a background of context-driven video layer, enables any news site to be broadcast as an automated, live, TV channel.

Developed for AudioDots

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shopping day


Predictive local

shoppingDay™ was a local eCommerce market place for coupons, connecting commuters to local high street merchants.


The app lists coupons matching your preferences and routine. Once selected, they are stored on the device for future visits in your destinations.


Are you there yet?... The mobile app navigates you to your target stores - allowing you a great shopping experience, and no less important: Food and beverages are on offer, too!

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Sing 'n Drive

Caraoke is a mobile application Designed for in car singing: Passengers can read the scrolling lyrics as they sing, their voice and sound tracks are mixed and streamed to the car audio system at full power...

A collaboration with Kindgeek.

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One App, to rule them all

Sābanto is a mobile application keeping track of all your appliances at home: From Proof-of-Purchase to manuals to guarantee management, consumers have a reliable, all in one repository of their appliances. Service providers pay to gain access to consumers, insurance companies increase renewals.

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newspaper page
Lexicala Logo


SaaS strategy

The drastic move from print to digital dictionaries, disrupts legacy off-line content, resulting in declining sales.

We analyzed potential alternative use-cases, business models, and delivery methods.

We then defined a new SaaS modality, accessible to an emerging breed of digital users through a web API.

To K-dictionaries, rebranded Lexicala, this was a new lease on life, increasing both demand and profit margins, with the process being totally self served.

Read about our Product discovery process

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Two watches

Homefree Systems

System architecture drives Total Cost of Ownership

The first generation saw initial success and acceptance by patients and families. The need for battery and strap replacement, however, increased dramatically the cost of ownership. The product underwent a major architectural change that separated the main body from the interchangeable strap and battery assembly, reducing TCO by half.

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Bicycle Chair


Is hardware the answer?

Cyclebe started out as a social and location platform for bicycle riders. Competing with sports app leaders, it sought an edge in developing a dedicated hardware with improved performance. 

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Sheba medical center
ZooZ medical LTD

Fall-prevention eHealth Rehabilitation

ZooZ medical was initiated by co founders Ronen Wolfson (CTO) and Yoel Frischoff (CEO) to treat the propensity for harmful falls in the 3rd age.

A pre-seed funding brought us to a product

 (Hardware, middleware, software (gaming and measurement environments), and clinical trials held at Sheba medical center.

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