We focus on the challenges of startups and technology vendors, helping them with their strategic goals. Our advisory services relate to the product, the market, and the company, where we help raise funding, fix Product Market Fit, Go To Market strategy, and the resulting organization alignment.


Our passion is Startup Acceleration, and our vehicle is Business Development as a Service.


We are based in Tel Aviv, heart of  the "Startup Nation".


Take a ride with us on the road to greatness!


People and values

We accelerate startups creating digital and technology products, helping them form their vision about the value they bring to their users.

By improving Product Market Fit, creating Business Models, and formulating Go-To-market Strategies - we assist entrepreneurs  build their company's structure, articulate their message to prospective investors, customers, partners.

Our unique value lies in the ability to consolidate insights across the business and its competitive landscape, to form a coherent overall vision - a Company roadmap.


Finally, we then help managements execute on that promise.

Yoel Frischoff

Startup Consultant

Founder and principal, I bring a wealth of experience in business development, product management, and startup acceleration in the software and technology domains.


My strengths span over creative, technical, management consulting, and entrepreneurship.

I am leading TheRoad (formerly known as iCConsulting), accelerating technology startups.

My passion lies in understanding, then accelerating, your innovation!

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Meet Yoel - Consultant, Principal

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