Ikea smart-home rotary dial remote control Announcement IKEA j ust announced a full smart-home reboot – A barrage of 21 new Matter -based products launching in parallel. Bulbs, sensors, remotes, plugs – all redesigned, all cheaper, all built on an open source multi-vendor interoperability standard. What is the Matter standard, and why does it matter? Matter is a universal smart-home standard designed to eliminate compatibility problems between devices from different manufa
Launch events are crucial for demand generation, creating shared cultural moments that shape perception and set the stage for product adoption. These events, exemplified by Apple’s theatrical approach, build anticipation and community among developers, distributors, customers, and media. The unboxing experience, a key part of this journey, reinforces brand value, builds anticipation, and ensures a seamless first encounter with the product.
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