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TheRoad
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IKEA's Smart-Home Reboot
Ikea smart-home rotary dial remote control Announcement IKEA j ust announced a full smart-home reboot – A barrage of 21 new Matter -based products launching in parallel. Bulbs, sensors, remotes, plugs – all redesigned, all cheaper, all built on an open source multi-vendor interoperability standard. What is the Matter standard, and why does it matter? Matter is a universal smart-home standard designed to eliminate compatibility problems between devices from different manufa


Smart Tangibles News Digest #2501
Here’s this week’s Smart Tangibles digest - focused on product strategy for connected hardware, IoT, Policy, UX, and Manufacturing.


From Recurring Revenue to Customer Loyalty and Beyond
Net Present Value (NPV) is a key tool for evaluating project profitability. NPV calculates the present value of a series of future cash flows, discounted by time and risk. If the total is positive, the project is financially viable; if negative, it’s not worth pursuing. This chapter breaks down the logic, math, and real-world implications of NPV to help product leaders make smarter capital allocation decisions.


Smart Business Models for Smart Tangibles
Blending Goods and Services Economics explores the unit economics behind smart tangibles—physical products enhanced by software, sensors, and connectivity. This series, part of the Smart Tangibles book, dives into production economics, cost accounting, and managerial strategies for building viable, scalable business models. Learn how companies like Apple and Tesla balance costs, value, and risk to create powerful economic engines.


Announcing the Smart Tangibles LinkedIn Group
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Explore the future of connected products in our new LinkedIn group: Smart Tangibles – Things That Think, Interact, and Communicate. Join a growing community discussing the challenges, insights, and real-world use cases shaping this emerging product category. The group also supports the upcoming book Smart Tangibles (2026). Share your experience, contribute case studies, and help define what


Smart Product Cyber: Threat Mitigation.
As the line between software and physical product continues to blur, mitigation becomes more complex as it is essential. Protecting smart tangibles demands an integrated approach - where supply chain security, firmware integrity, and cloud-based safeguards are treated as a unified surface of risk.


Can Swatch Outsmart its Nokia Moment?
Swatch has the opportunity to reframe the smartwatch as a style-driven platform rather than a utility device. By combining affordable hardware with modular design and dynamic digital personalization, it can appeal to fashion-conscious users seeking flexibility and expression. This approach aligns with Swatch’s design legacy while enabling ongoing engagement, creative experimentation, and long-term brand relevance.


Product Consulting Role at Versatile
New customer. New challenges.


Smart AND Secured? Think Again.
smart tangibles benefit from enhanced utility but are susceptible to increased cyber threats. This post discusses strategies for smart product cyber resilience.


Smart Tangibles - Upcoming, 2026
Smart Tangibles explores the critical shift taking place as connected, learning, and adaptive physical products reshape user flows, raise consumer expectations, and build competitive advantage over traditional, non-responsive alternatives.


Product Management - For the Physical World
Product Management for the Physical World tackles hardware age old design challenges and new opportunities.


Smart Hardware Product Consulting
A unique specialization we offer at TheRoad is hardware product management.


ניהול מוצר מייזום להשקה
פיתוח פלטפורמת משחקים חינוכיים - מערכת הקרנה אינטראקטיבית, הכוללת ממשק מגע, ואפליקציית בקרה, עם דגש על תוכן חינוכי מותאם


EyeWiz, pour EyeClick
EyeClick lance EyeWiz, une suite interactive pour l'éducation K12 avec plateforme de contenu, OS console et jeux éducatifs engageants.


EyeWiz: Product Initiation and Launch
Product Management (Initiation and Launch) for EyeWiz - an educational Gaming Platform
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