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TheRoad
Blog


IoT Tech Expo Europe
We’re excited to announce our participation in the IoT Tech Expo at RAI Amsterdam on September 24-25! Join us as we explore product strategies and initiatives shaping the future of IoT, Industry 4.0, and Smart Hardware. Let’s connect, share insights, and drive innovation together.


The Cost of Capital
Two critical dimensions are often overlooked in product business models: time and risk. These shape the opportunity cost of capital - the value of the best alternative forgone. We break down simple vs. compound interest, explain why investors demand a risk premium, and show how timing and uncertainty affect real-world investment choices. Up next: Net Present Value and strategic capital use.


Smart Business Models for Smart Tangibles
Blending Goods and Services Economics explores the unit economics behind smart tangibles—physical products enhanced by software, sensors, and connectivity. This series, part of the Smart Tangibles book, dives into production economics, cost accounting, and managerial strategies for building viable, scalable business models. Learn how companies like Apple and Tesla balance costs, value, and risk to create powerful economic engines.


Announcing the Smart Tangibles LinkedIn Group
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Explore the future of connected products in our new LinkedIn group: Smart Tangibles – Things That Think, Interact, and Communicate. Join a growing community discussing the challenges, insights, and real-world use cases shaping this emerging product category. The group also supports the upcoming book Smart Tangibles (2026). Share your experience, contribute case studies, and help define what


Smart Product Cyber: Threat Mitigation.
As the line between software and physical product continues to blur, mitigation becomes more complex as it is essential. Protecting smart tangibles demands an integrated approach - where supply chain security, firmware integrity, and cloud-based safeguards are treated as a unified surface of risk.


Product Consulting Role at Versatile
New customer. New challenges.


ניהול מוצר מייזום להשקה
פיתוח פלטפורמת משחקים חינוכיים - מערכת הקרנה אינטראקטיבית, הכוללת ממשק מגע, ואפליקציית בקרה, עם דגש על תוכן חינוכי מותאם


EyeWiz: Product Initiation and Launch
Product Management (Initiation and Launch) for EyeWiz - an educational Gaming Platform


Are there more opportunities for advertising monetization for Waze?
Ten years after Google’s $1.1B acquisition, Waze struggles with its business model. Improving ad targeting and user segmentation is crucial.


איך הפכתי למנהל מוצר - סיפור מסע
How did I become a product manager (Hebrew)


Product as a Service
Hello; This is to announce Product as a Service, a set of activities aimed to significantly accelerate your product offering: I built...


A Product In The Making...
How to Stop Worrying and Start Loving Product Strategy A product is a place where… your technology answers your customers' needs and...
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