Use PLG to gain or regain trust, then convert users to paying customers. The case of gemini ai for Google Workspace

This cute little exercise explores the possibilities of offering coupons into the auto renewal of a mobile (iOS) app.

Black boxes may be inert, but we need to know they are ALIVE

Ten years after Google’s $1.1B acquisition, Waze struggles with its business model. Improving ad targeting and user segmentation is crucial.

New business models and product considerations emerge as conversational AI comes into light.

How to Stop Worrying and Start Loving Product Strategy A product is a place where… your technology answers your customers' needs and...