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TheRoad
Blog

Product management
Thoughts, case studies, analysis about product management in software, SaaS, multidisciplinary, and hardware industries.


Product Advisory Consultation
Our Product Advisory consultation is designed to refine your product offering and help you achieve product-market-fit


Product League: A Mentorship experience
Summarizing Product League first mentorship program


Coupons and auto renewals
This cute little exercise explores the possibilities of offering coupons into the auto renewal of a mobile (iOS) app.


Is Google's "Ai Overview Search" an SEO Killer?
The future of the search market in the AI era


Product Management Mentoring
Joining the product management mentoring program at Give&Tech


Launch Alert: Eyewiz
Launch alert! One of the latest products we have been working on has been released by our customer.


Product Valhalla: When Service Evolves Into Relationship
Connected products enable creation of continuous customer relationships and value added services.


Validated Ideation
The Fiona Effect: As products progress towards production, the balance between imagination and maturity shifts.


Black Boxes: Communicating Product Value
Black boxes may be inert, but we need to know they are ALIVE


Product Managers in the Hardware industry
The role of product manager evolved in the hardware industry, taking from the software playbook.


Digital interface for hardware changes the rules of the game
Digital interfaces, evolving from simple dials and gauges to sophisticated touchscreens and beyond, have revolutionized hardware...


Hardware Startups - Validation Traps
Hardware startups - validation traps


Why is Hardware THAT Hard
Hardware development is really hard in comparison to software. Emerging trends alleviate this problem for smart connected products


Hardware (is Hard) Product Management
Hardware products, namely Integrated HW and SW ones, bring a unique set of challenges for product managers. In this meeting we'll...


EyeWiz: Product Initiation and Launch
Product Management (Initiation and Launch) for EyeWiz - an educational Gaming Platform


ScaleUp | Meetup: Product and Marketing infrastructures
It's been a while... Meeting people, discussing topics of interest... This time -about how do you grow your product and marketing...


Are there more opportunities for advertising monetization for Waze?
Ten years after Google’s $1.1B acquisition, Waze struggles with its business model. Improving ad targeting and user segmentation is crucial.


My Journey towards Product Management
My Journey towards product management


איך הפכתי למנהל מוצר - סיפור מסע
How did I become a product manager (Hebrew)


Emerging Value Chains in Conversational AI
New business models and product considerations emerge as conversational AI comes into light.
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