Why, and how, you should target MSSPs
Updated: Aug 24, 2021
(Cyber vendors - I'm looking at you! But this trend will catch to other verticals of enterprise software, I'll bet)
Learn how to market your cyber venture via Managed Security Service Providers. They're already big and still growing fast!
All over the world and across industries, organizations turn to MSSPs – Managed Security Service Providers. In this report, we analyze the reasons for that and suggest marketing/ branding strategies for cybersecurity vendors and startups seeking to increase their trac- tion through this emerging channel.
TheRoad: Global channel development for technology startups