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TheRoad

Management consulting. Product. Strategy.

  • Yoel Frischoff

Fostering innovation in MENA


I am happy to announce my recent pro-bono engagement with Hafla, aiding entrepreneurs in the MENA region to build and scale their ventures.

I am looking forward to participate in this endeavor, curious about the cultural and intellectual adventure, not less than I am thrilled to contribute to the integration of the Israeli innovative ecosystem in the region.


Hafla is a venture with a mission to build successful and innovative tech startups that create new business opportunities and jobs in the Middle East & North Africa (MENA) Region, by leveraging one of the world’s richest tech hubs in the region and pairing it with a highly educated, skilled and entrepreneurial, yet underutilized market.


TheRoad is a management consulting firm, focusing on the challenges of startup and technology firms. Contact us to discuss how we can help you solve your strategic growth or technology challenges!




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