
Product as a Service
Hello; This is to announce Product as a Service, a set of activities aimed to significantly accelerate your product offering: I built...

Strategic Opportunity Analysis
5-step process to assess biz opportunities: market, competitors, UVP, GTM, profit—ending in ROI-based go/no-go decision.

Product (>) Project
Project marketing, Product marketing - The difference.

A Product In The Making...
How to Stop Worrying and Start Loving Product Strategy A product is a place where… your technology answers your customers' needs and...

What's with Account-Based Marketing?
If your product is aimed at the enterprise segment, you probably use ABM. In this article I discuss the process and desired outcomes.

Press Release - AudioDots
Revolutionary technology developed by audiodots promises increased ad revenue, access to non-textual usage

Evaluating Market Entry
Country fundamentals, Sector characteristics, and go to market are to consider. See my analysis about marketing enterprise software via...

"Love Thy Accountant"
Advisors relations are key to the credibility of your representations to investors.

The Executive
It's all about the team











