Swatch has the opportunity to reframe the smartwatch as a style-driven platform rather than a utility device. By combining affordable hardware with modular design and dynamic digital personalization, it can appeal to fashion-conscious users seeking flexibility and expression. This approach aligns with Swatch’s design legacy while enabling ongoing engagement, creative experimentation, and long-term brand relevance.

New customer. New challenges.

smart tangibles benefit from enhanced utility but are susceptible to increased cyber threats. This post discusses strategies for smart product cyber resilience.

Smart Tangibles explores the critical shift taking place as connected, learning, and adaptive physical products reshape user flows, raise consumer expectations, and build competitive advantage over traditional, non-responsive alternatives.

Discover how business analysis empowers product leaders with insights, from market research to investor views and real-world examples.

Fix LinkedIn clutter: Post quotas and AI-powered quality checks that promote high-value content and improve engagement.

Great products start with clarity, not features. Learn how business analysis turns insight into impact for smarter product decisions

Reviving iRobot by building a marketplace around the existing control app to increase revenue opportunities

The unsung hero of museum engagement - a successful lean hardware project solving for complex environment

A unique specialization we offer at TheRoad is hardware product management.

פיתוח פלטפורמת משחקים חינוכיים - מערכת הקרנה אינטראקטיבית, הכוללת ממשק מגע, ואפליקציית בקרה, עם דגש על תוכן חינוכי מותאם

חומרה היא אתגר עסקי מורכב: מיזמי חומרה סובלים משיעור כישלון גבוה, עלויות שקועות גבוהות, זמן השקה ארוך והשקעות כבדות במערכי ייצור ואספקה

EyeWiz platform by EyeClick Background: EyeClick is a market leader in interactive projection tools for education, entertainment and...

EyeClick lance EyeWiz, une suite interactive pour l'éducation K12 avec plateforme de contenu, OS console et jeux éducatifs engageants.

We're coming! How do you achieve product-market fit?​ ​(in just six steps)  Identify your ideal customer persona Define a unique value...

Use PLG to gain or regain trust, then convert users to paying customers. The case of gemini ai for Google Workspace

This article discusses the weaknesses of LinkedIn as a content platform and explores remedies

Product due diligence for investors, M&A team: How does technology and business fit in a new context?

Our Product Advisory consultation is designed to refine your product offering and help you achieve product-market-fit

Summarizing Product League first mentorship program