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TheRoad
Blog

Product management
Thoughts, case studies, analysis about product management in software, SaaS, multidisciplinary, and hardware industries.


Smart Product Cyber: Threat Mitigation.
As the line between software and physical product continues to blur, mitigation becomes more complex as it is essential. Protecting smart tangibles demands an integrated approach - where supply chain security, firmware integrity, and cloud-based safeguards are treated as a unified surface of risk.


Extreme Ideation in Action
Extreme ideation cycle for field-data startup led to MVP delivery of mobile reporting tools, resilient offline scanning, and system integration flows. The work connected edge data capture to collaborative cloud platforms, enabling automation and insight generation across roles and regions. From field to dashboard, the result: a clear product vision rooted in real-world constraints.


Can Swatch Outsmart its Nokia Moment?
Swatch has the opportunity to reframe the smartwatch as a style-driven platform rather than a utility device. By combining affordable hardware with modular design and dynamic digital personalization, it can appeal to fashion-conscious users seeking flexibility and expression. This approach aligns with Swatch’s design legacy while enabling ongoing engagement, creative experimentation, and long-term brand relevance.


Product Consulting Role at Versatile
New customer. New challenges.


Smart AND Secured? Think Again.
smart tangibles benefit from enhanced utility but are susceptible to increased cyber threats. This post discusses strategies for smart product cyber resilience.


Smart Tangibles - Upcoming, 2026
Smart Tangibles explores the critical shift taking place as connected, learning, and adaptive physical products reshape user flows, raise consumer expectations, and build competitive advantage over traditional, non-responsive alternatives.


Product Management in Action
Discover how business analysis empowers product leaders with insights, from market research to investor views and real-world examples.


Your LinkedIn Post Sucks. Mine Might Too.
Fix LinkedIn clutter: Post quotas and AI-powered quality checks that promote high-value content and improve engagement.


From Insight to Impact: Business Analysis for Product Leaders
Great products start with clarity, not features. Learn how business analysis turns insight into impact for smarter product decisions


Reviving iRobot: Build a Marketplace
Reviving iRobot by building a marketplace around the existing control app to increase revenue opportunities


The Power of Lean Hardware Product Management
The unsung hero of museum engagement - a successful lean hardware project solving for complex environment


Smart Hardware Product Consulting
A unique specialization we offer at TheRoad is hardware product management.


ניהול מוצר מייזום להשקה
פיתוח פלטפורמת משחקים חינוכיים - מערכת הקרנה אינטראקטיבית, הכוללת ממשק מגע, ואפליקציית בקרה, עם דגש על תוכן חינוכי מותאם


חומרה זה קשה
חומרה היא אתגר עסקי מורכב: מיזמי חומרה סובלים משיעור כישלון גבוה, עלויות שקועות גבוהות, זמן השקה ארוך והשקעות כבדות במערכי ייצור ואספקה


Product Task Force: How to turn around your product in 90 days
EyeWiz platform by EyeClick Background: EyeClick is a market leader in interactive projection tools for education, entertainment and...


EyeWiz, pour EyeClick
EyeClick lance EyeWiz, une suite interactive pour l'éducation K12 avec plateforme de contenu, OS console et jeux éducatifs engageants.


Product Task Force - Initiation Services
We're coming! How do you achieve product-market fit? (in just six steps) Identify your ideal customer persona Define a unique value...


Could PLG Regain Trust after crisis?
Use PLG to gain or regain trust, then convert users to paying customers. The case of gemini ai for Google Workspace


Is LinkedIn Beyond Hope as a Content Platform?
This article discusses the weaknesses of LinkedIn as a content platform and explores remedies


Going Global: Product Due Diligence
Product due diligence for investors, M&A team: How does technology and business fit in a new context?
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