By Yoel Frischoff | February 2026 | TheRoad IoT Tech Expo Global 2026 at the Olympia I spent two days at Olympia London last week, wandering the halls of IoT Tech Expo Global 2026. After 25 years in product strategy – much of it at the intersection of hardware and software – I've developed a filter for these events: ignore the buzzwords, watch for the shifts in conversation. This year, the conversation shifted. Why London, Not Vegas CES gets the headlines. The glitzy product