TheRoad
Management consulting. Product. Strategy.
Business Development for Technology Startups
A marketing strategy consulting firm, we offer hands-on startup mentoring, startup business development, startup acceleration, global channel and partnering development.
Channel Development
Early stage startups find it difficult to allocate resources for business development, hampering long term success.
Do you need to accelerate local and international sales?
Let us do the hard work!
Channel development, lead nurturing, account based marketing
Increase you reach with pur sales developement team!
Investors
Why do only the LAST investors in the funding round offer a term sheet ?...
There are so many investors that match your scope, ticket size, and timing.
Approaching is not enough: Relationships are a must.
Let us find the right investors for you within our vast network!
Advisors
Sourcing key advisors is not just about price.
Your Lawyer counts when play significant roles when you undergo change, or growth:
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Company / group structure
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Cap table / founder agreements
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Tax implications
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M&A / Term sheet
Accountants serve a different and equally important function:
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Valuation / Financial benchmarks
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Business model validation
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Competitive landscape
We help you choose the right advisors!
Strategic Partnering
Partnering is key part of startup business development, establishing global presence.
Partners offer complementary services, managing your growing customer base over widening territories.
Our partnering process consists of the following stages:
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Market analysis
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Reconnaissance missions
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Partner qualification
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Assignment
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Nurturing
Let us engage with the best partners for you!
Analysts
Technology vendors have a lot to gain from well managed analysts relations, as they offer both paid for and complimentary services:
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Vendor briefings
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Product reviews
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Product, company updates
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Tender management (yes, they do that, too)
Let us connect you to your "most wanted" analysts!