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TheRoad

Product Strategy. Hands-on Consulting.

Product. Management. As a Service.

We are a hands-on consultancy, bringing new products to the market.​

Product Management - Product Strategy - Fractional CPO

We define and execute product vision, integrating market insights, customer needs, and user behaviors into a coherent value proposition.

Services:


- Product discovery and initiation

- Requirement analysis

- Roadmapping

- User and data flows

- User stories and wire-framing

- Technology stack architecture

- Scaling and security

- Project sizing and scheduling

- Analytics

Product manager explores post-it notes to build a flow

Talk to us about your product challenges:

  • What services does TheRoad offer?
    At TheRoad, we offer Product Consulting as a Service : Product Strategy & Ideation - Market analysis, user needs, technology, and operational alignment. - Roadmap creation linked to product architecture and business strategy. - QuickConcept sessions: - Positioning statements, product strategy, MVP definition. - Wire-framing and prototyping for idea evaluation and iteration. Product Audit & Due Diligence - Comprehensive product analysis covering: - Company strategy alignment. - Metrics, user/data flows, funnels, analytics. - UX reviews and feedback loops. - Deliver actionable plans to address pitfalls and recommend functional/UX changes. Product Execution - Hands-on product management to deliver roadmap goals: - Roadmapping, wire-framing, prototyping, and backlog management. - Initiatives, epics, and user stories execution. - Setting up analytics infrastructure and gathering user insights. Product Training & Mentorship - Tailored guidance for individuals and teams: - Personal mentorship and executive workshops. - Training on tools, workflows, and analytics for digital transformation.
  • Who are TheRoad's customers?
    TheRoad's customers include startups and scale-ups looking for strategic management consulting services. We cater to technology startups seeking global expansion and assistance in areas such as product development, market fit, and business growth.
  • Tell me about TheRoad
    We are a technology startup accelerator based in Tel Aviv, offering Product Management as a Service. We specialize in building products and crafting strategies for digital and technology products across various industries globally. The team at TheRoad defines product strategies for technology startups, focusing on translating vision into user value. We consolidate business insights to create coherent company and product roadmaps, ensuring successful execution. Read more
  • Tell me about Yoel Frischoff?
    I am a Product Strategy Consultant and principal at TheRoad, specializing in the 'Zero to One' phase and major pivots. I provide strategic product consulting on product initiation, business modeling, and defining winning value propositions for product-market-fit. For more in detail information, click here Set an online meeting here
  • What's on TheRoad's blog?
    In TheRoad's blog I feature thought leadership articles, news, and insights on the following topics: - Product management - Product strategy - Growth management - Finance and funding for startups - General discussions about the developing technology world. Find more here
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