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TheRoad

Product Strategy. Hands-on Consulting.

Product. Management. As a Service.

We are a hands-on consultancy, bringing new products to the market.

Product Management - Product Strategy - Fractional CPO
Product Management | Product Strategy | Fractional CPO

 

We are a hands-on consultancy, helping you bring new products to the market.
Our passion is about crafting business strategy and turn it into successful products.

We define and execute product vision, integrating market insights, customer needs, and user behaviors into a coherent value proposition

Our Services:
  • Product Discovery and Initiation: Uncover opportunities and lay the foundation for successful product development.

  • Requirement Analysis: Detailed assessment to ensure alignment with business objectives and user needs.

  • Roadmapping: Strategic planning to outline the product's journey from conception to launch.

  • User and Data Flows: Designing intuitive user experiences and efficient data processes.

  • User Stories and Wireframing: Visualizing features and functionalities to guide development.

  • Technology Stack & Architecture: Building robust and scalable technical frameworks.

  • Scaling and Security: Ensuring the product can grow securely and sustainably.

  • Project Sizing and Scheduling: Efficient resource allocation and timeline management.

  • Analytics: Implementing metrics to monitor performance and inform decision-making.

Our approach emphasizes tangible business KPIs,  focusing on achieving product-market fit through meticulous competitive analysis and tailored go-to-market strategies.

 

As your fractional CPO, we offer flexible solutions to meet your unique needs.

Product manager explores post-it notes to build a flow

Talk to us about your product challenges:

  • What services does TheRoad offer?
    At TheRoad, we offer Product Consulting as a Service : Product Strategy & Ideation - Market analysis, user needs, technology, and operational alignment. - Roadmap creation linked to product architecture and business strategy. - QuickConcept sessions: - Positioning statements, product strategy, MVP definition. - Wire-framing and prototyping for idea evaluation and iteration. Product Audit & Due Diligence - Comprehensive product analysis covering: - Company strategy alignment. - Metrics, user/data flows, funnels, analytics. - UX reviews and feedback loops. - Deliver actionable plans to address pitfalls and recommend functional/UX changes. Product Execution - Hands-on product management to deliver roadmap goals: - Roadmapping, wire-framing, prototyping, and backlog management. - Initiatives, epics, and user stories execution. - Setting up analytics infrastructure and gathering user insights. Product Training & Mentorship - Tailored guidance for individuals and teams: - Personal mentorship and executive workshops. - Training on tools, workflows, and analytics for digital transformation.
  • Who are TheRoad's customers?
    TheRoad's customers include startups and scale-ups looking for strategic management consulting services. We cater to technology startups seeking global expansion and assistance in areas such as product development, market fit, and business growth.
  • Tell me about TheRoad
    We are a technology startup accelerator based in Tel Aviv, offering Product Management as a Service. We specialize in building products and crafting strategies for digital and technology products across various industries globally. The team at TheRoad defines product strategies for technology startups, focusing on translating vision into user value. We consolidate business insights to create coherent company and product roadmaps, ensuring successful execution. Read more
  • Tell me about Yoel Frischoff
    I am a Product Strategy Consultant and principal at TheRoad, specializing in the 'Zero to One' phase and major pivots. I provide strategic product consulting on product initiation, business modeling, and defining winning value propositions for product-market-fit. For more in detail information, click here Set an online meeting here
  • What's on TheRoad's blog?
    In TheRoad's blog I feature thought leadership articles, news, and insights on the following topics: - Product management - Product strategy - Growth management - Finance and funding for startups - General discussions about the developing technology world. Find more here

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